ABM

In this episode, we'll delve into the art and science of visual branding, learn why it's crucial for your webinar's success and how to craft a cohesive visual identity that speaks to your brand and content.

Learn to create authentic B2B webinar content that embraces your brand voice to more successfully engage your ideal buyer.

How can you make compelling content that engages them at every stage of their purchasing journey? Animation is your answer.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through creating an engaging dialogue with your panelists and best practices to set you up for success.

The impact and power of strategic partnerships in the technology industry has never been greater, and partner ecosystems are becoming increasingly critical to corporate strategies for driving customer success, innovation, and revenue growth.

Learn what it takes for marketing and sales practitioners to adapt their thinking, ways of working and their KPIs to drive real revenue transformation in their organizations.

Marketing leaders dissect the evolving tech buyer landscape, including the impact of GenAI, and equip you with actionable strategies.

From tips to infuse the story arc into your script to examples of successful storytelling, we’ll cover best practices to build your script around your story – and capture your audiences’ attention.

Listen in as these partner marketing visionaries sit down with Michael Latchford to share tips for leveraging intent data and account-based strategies to reach the right audience.

We'll teach you to leverage different content types and demonstrate how to build a robust editorial calendar to create meaningful marketing touches as your buyers progress deeper down the sales funnel.

Explore key KPIs to measure your long-term ABM success, together with the metrics to measure your short-term progress and keep your momentum going.

Learn how, even as competitors struggle to get their content strategies off the ground, Radware is seeing 72X ROI from their webinar investment.

Get the secret to executing an aggressive content strategy without overburdening your small team.

What does the GenAI revolution mean for B2B tech Partner Marketing and how can Partner Marketing leaders capitalize on this transformational opportunity?

From simplifying the registration process to maintaining consistent branding throughout, you’ll come away with a framework for the ideal webinar user journey.

Learn from Utimaco's marketing leaders how their webinar content is enhancing their digital marketing strategy and providing a stream of leads for their sales team.

A panel of B2B marketing and sales operations experts they share insights, experiences and methodologies that help their teams maximize impact and improve business outcomes.

From establishing the key themes to creating a little buzz, you'll learn how to generate interesting, unique, and bold titles for your webinar programs and videos.

In this webinar, we’ll explore how to activate your ABM plan and engage your ideal accounts with hyper-personalization and precision.

Using specific examples, we go through how to turn observations from research findings into actions you can take in your business, no matter the size of your team or maturity of your company.

Executives from Equinix and SAP will provide insights on where Product, Field and Partner Marketing intersect and how collectively they can drive the greatest outcome and competitive advantage in the market.

From tips on topic selection to guidelines for branding your series, you’ll come away with actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.

In this session, Terry Flaherty, VP, Principal Analyst at Forrester will discuss where these classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. You’ll hear recommendations on what changes in thinking need to be made with Marketing organizations and how teams can begin to implement those changes.

To win with ABM, we all need to take a much closer look at how to help our revenue organizations do even better with these high-potential accounts.

Explore how buying teams actually want to consume content, ways to generate deeper engagement with your webinars, content creation best practices and tactics for activating sales around webinar engagement signals.

From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.

Look closely at what recent managed detection and response (MDR) research reveals about the state of the market.

In the current economic climate, it’s critical vendors have a clear go-to-market (GTM) strategy to support their channel partners and to help drive pipeline opportunities. Yet, with more pressure to generate pipeline how can vendor-funded marketing campaigns deliver more return on investment for channel partners?

Partner Marketing leaders from Zscaler, VMware and Qlik will share best practices on how to successfully manage an evolving and growing ecosystem.

In this live session, we’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.

Content experts help you identify the right content to repurpose and expand your reach by versioning your highest-performing pieces into other content formats.

Dig deeper into how ESG impacts IT buying decisions, why it matters for your brand, and how vendors can effectively convey ESG-oriented messaging and value propositions with their content marketing strategy.

As the IT landscape changes and technology buying teams continue to evolve, those in the Partner world need to understand how their buyers make purchase decisions and use joint vendor/partner solutions.

Despite the rapid growth of strategic partnerships and ecosystems, the Partner community lacks insights, and has limited access to market trends and best practices for leaders and practitioners alike to improve their go-to-market efforts to, with and through partners.

Get an in-depth look at how GTM teams should tap into quantitative, qualitative, and the best sources of behavioral data to generate positioning, messaging and asset deliverables that win.

Explore trends happening in the IT market across Europe, including budget shifts, top IT projects for 2023 and much more

A panel of IT industry marketing pros share learnings from our most recent research on effective MDF utilization in your channel strategy.

David McFarlane, Operating Partner (Companyon Ventures), uncovers how important strength with the building blocks of go-to-market really is.

Craig Rosenberg, Chief Platform Officer, and Jeremy Kaufmann, Partner, (Scale Venture Partners) go deep on what VCs really mean when they talk about “efficiency”.

In 2022 we experienced the "SaaSacre", how do we all move forward now?

Explore how professionals are consuming omnichannel content, outline proven tactics to drive increased demand, and demonstrate best practices for successful webinar, video, and virtual event programs.

Global Partner Marketing Executives from Red Hat, Cisco, Intel, and TechTarget share insights on the art and power of marketing with and through partners.

Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers must truly understand their buyers’ needs, challenges, and hesitations.

From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.

We’ll give you tools to help you manage your video projects from start to finish and share tips marketers can use to bring in even the most complicated projects on brand and under budget.

We'll debut fresh data on how marketers are thinking about ABM, common implementation “fails” to avoid, and “fixes” that will help you see ABM success faster.

Learn to engage and capture more of the demand both within your account base and in the market at large.

In this webinar, we’ll see how APAC’s strongest reps, from BDRs to account managers, are successfully leveraging data to identify their top prospects and personalize their pitches.

From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.

In this episode, Partner Marketing leaders from Confluent, Conga and Slack will share best practices on ways to surface above with Partners in the highly competitive technology landscape. Hosted by Michael Latchford, VP of Strategic Alliances and Partners Marketing Services at TechTarget.

In episode two, we’ll show you how, with the right preparation, you can build a webinar series that will drive target account engagement and make a case for why they should serve as a cornerstone for your ABM strategy.

Today’s buyers have more access to information than ever before. The only way to break through this fiercely cluttered and competitive landscape is through relevant, credible content. In short, B2B marketers need really good content ideas that position their market leadership.

In an engaging session designed to shed light on how today’s IT buyers gather information to support their purchases, we’ll share results from TechTarget’s latest Media Consumption report in APAC.

From creating a step-and-repeat process to jump-start your audience questions to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

Examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs

When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage?

Join us as we review this new European research and then talk directly to a panel of IT Directors on their experiences of the buying process.

With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances.

We'll provide a comprehensive overview of how to leverage emails to see increased ROI from your webinar programs, whether they're coming up in the future or already available on-demand.

Join us as we discuss some marketing “fails” and subsequent “fixes” that’ll help you better navigate the world of B2B marketing.

Experts discuss the current trends in digital transformation, the impact of hybrid and multi-cloud on enterprise IT strategies, and how leading IT vendors are adapting programs and enablement to support customer and partner transformation.

In this webinar, we’ll hear from trailblazing APAC marketing and sales teams as they describe how they’re modernizing their lead follow up efforts.

In episode 4 of the ABM that Works series, we'll break down how to scale and personalize your ongoing webinar based ABM efforts. From expanding the variety of your webinar formats and introducing virtual and hybrid events we’ll walk you through the various ways to ensure you leave a long-lasting impact.

In order to create compelling content, marketers must tell their brand stories effectively and creatively. The best B2B storytellers employ narrative and graphic techniques that emotionally appeal to their buyers and inspire long lasting waves of engagement.

BrightTALK's B2B video production expert shares tales from the front lines of video production and will answer all your questions about creating effective video content.

Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and tricks you can use to make sure your webinars target your ideal audience and convert them to buyers.

Forrester Principal Analyst, Seth Marrs, and TechTarget’s David Pitta break down the power of intent data and its potential impact on your entire sales process.

In this new BrightTALK series, Powerhouse Promotions, we'll provide a comprehensive overview of how you can leverage email nurtures to see increased ROI from your webinar programs.

Global Partner Executives from Lenovo, Infosys, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners.

Any good marketing team has a standard method for measurement and testing. But knowing how to apply that to your new ABM webinar series could be a little more confusing.

In this session, we’ll discuss how to extract maximum value from your automation efforts to drive deeper engagement. In a lively presentation featuring APAC tech marketers and automated nurture experts, we’ll shed light on how tech companies in region are leveraging third-party intent to power the setup and scoring process.

From leaning into charts or graphs to cut down on text, to the best uses for images and animations, we’ll cover all you need to know to keep it simple and keep your audience’s interest.

Who are your core buyers? And, more importantly, do marketing and sales agree?

From taking your content beyond a static screen to energizing your audience, we’ll cover everything you need to build polls that help engage your viewers, qualify your prospects and convert them into buyers.

Get "hybrid ready" by immersing yourself with tips from one of our top clients, Outreach.

In this episode, we’ll break-down what it takes to be a great webinar host and how you can set anyone up to succeed. Going beyond recruitment, we’ll strategize solutions to a few common scenarios and show you how format tweaks can help even the most bashful presenters shine in the spotlight.

This webinar will offer insights from APAC marketers who are doubling down on influencing prospects through a variety of integrated tactics so they drive their solution from early stage consideration to the shortlist and onto closed-won.

Learn to utilize data to assist the way we craft inspiring stories and create compelling content formats that truly speak to our buyers.

Better understand and navigate the needs and challenges surrounding creating the content you need to win.

We're sharing best practices for benchmarking your engagement and understanding which metrics matter.

Hear from global Partner executives as they share insights on how they’re adjusting channel programs to capture and support partner share-of-wallet.

From addressing common sound and lighting problems to demonstrating the proper set-up, you’ll walk away with creative solutions to help your presenters look and feel their best on camera.

Learn how to make the most of your virtual environment with new BrightTALK platform releases.

The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they are ready to buy.

You’ll learn a framework for developing data-driven content goals that will help generate more leads and conversions for your business.

In this webinar we offer up best practices specific to the role of a regional or country marketer. Our panel of experts offers advice based on the performance of hundreds of APAC content marketing and digital engagement programs.

In this session, you'll learn 5 tricks that will help you put on a webinar with confidence and ease.

From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.

Our B2B ecosystem is hyper-saturated with brands competing to engage a talented and sophisticated class of buyers. Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

Walk through the importance of episodic content and how we can help enable your teams to be hands-off while still generating engagement across the board.

To celebrate International Women's Day 2022, we’re bringing together B2B marketing and sales leaders for a conversation centered on how we can all empower female-identifying professionals in the workplace.

To celebrate International Women's Day 2022, we’re bringing together B2B marketing and sales leaders for a conversation centered on how we can all empower female-identifying professionals in the workplace.

Learn strategies to help your teams action on the data effectively and what separates a stand-out SDR team from all the others.

We're demonstrating the best practices you need to create and run your systems at scale.

In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer practical solutions for driving meaningful engagement.

From increasing conversions to building awareness (and everything in between), we’ll cover tips and tricks you can use to embed your webinars and maximize traffic on your company site.

By utilizing webinars, marketers can reach their audience in an engaging way, drive more opportunities, and become a trusted resource throughout the buying cycle.

Get the do’s and don’ts of audience engagement to make sure your content doesn't get lost in the sea of competition, whether you're a first-time presenter or a seasoned pro.

Explore expert advice to maximize your webinar ROI, from sales enablement to derivative content.

Learn how to better fuel your demand gen engine with strong webinars that reach more in-market buyers.

Learn how to use social media before, during and after your webinar to increase registrations and improve ROI.

Explore tips from our team of experts to help you run a successful webinar, whether you're a host, a speaker or working behind the scenes.

From landing pages to email promotions, learn how to develop a strong webinar brand that helps share your message and builds excitement across your audience.

Explore how webinars can drive deeper engagement within target accounts to boost ABM performance

From utilizing community-based channels to SEO, walk through BrightTALK’s tested strategy to build a webinar promotion plan that drives the most ROI out of your content.

In this e-book we share BrightTALK's 8-Step Webinar Series Planning Framework to show how you can build a webinar series that drives deep engagement within target accounts over time for improved ABM results.

Learn how to identify great webinar speakers, how to recruit them to speak in your session, and how to help them prepare to be their best on camera.

Explore the key early stages of developing a successful webinar, from identifying the right topics for your audience to crafting attention-grabbing titles, and much more.

Learn how you can better speak to your buyers’ true needs by using messaging, campaigns and content to improve business performance.

Take a closer look at insights gathered from TechTarget’s 2022-2023 Media Consumption Study to understand IT buyer behaviors in EMEA.

Learn how to optimize performance in three critical areas of webinar lead generation.

For an organization’s go-to-market (GTM) processes to be as effective as possible, it’s essential core players understand how integral each piece is to the success of the whole.

TechTarget surveyed 700+ technology decision makers to better understand what the buyer’s research journey looks like today and what content buyers are consuming throughout that journey.

Whether you’re just getting started with ABM or are looking to scale your program, we’ve created this guide to help identify, assess and solve issues that stand in your way of ABM success.

Lead nurturing is more relevant than ever in B2B marketing. It’s a proven engagement strategy that helps drive sales. According to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.

This eBook breaks down the methods you can use to get inside the mind (and heart) of your buyer to more effectively win mindshare and pipeline.

Dig into the biggest trends that have shifted the IT buying and selling landscape in the past few years, and get six ways you can adapt your sales and marketing to match.

Learn how to spice up your content mix by incorporating a partner or customer into your next webinar.

How can APAC marketers use content to build a foundation for marketing success? Get best practices specific to the role of a regional or country marketer.

In this e-book, you’ll explore seven key areas to creating effective content, from building a better content development strategy to leveraging empirical data.

We studied the millions of hours of content hosted on our platform and distilled everything you need to generate winning titles and abstracts.

A recent survey of B2B marketers on email nurturing found that 66% saw a measurable difference in results from nurtured leads (vs. non-nurtured leads) and 57% said nurture campaigns are effective in generating sales-ready leads. Yet, only 8% of B2B marketers think they are doing an excellent job nurturing leads.

Find out why authenticity is a marketer’s best kept secret - and webinars are key in creating connections.

Understand the basics of intent data by breaking down what it is and why you should be using it. Includes sample emails and call scripts to help you hit the ground running.

The buzzwords of marketing and sales basically represent a set of macro and micro frameworks. Learn how to effectively uncover more demand by gaining access to and growing influence in your market.

Explore how developing a webinar series can add fuel to your go-to-market strategy and ignite demand generation or ABM strategy for long-term results.

ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

With the pivot of physical to virtual and even more recently, hybrid, marketers are faced with a major change of priority. As the virtual events landscape shifts to become more top of mind, marketers face the need to build a strong foundation by understanding and executing on the fundamentals.

While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.

Explore our expert solutions to common pain points marketers face when establishing and optimizing a webinar program.

In this ebook we’ve thoroughly distilled how to effectively reach and convert targets at scale.

By following these simple best practices you can create a smooth webinar experience that will improve your program success and make your presenters shine.

Storytelling as a process, while remaining authentic and genuine doesn’t have to be an oxymoron.

Using ThoughtSpot, your entire marketing team can now analyze all their marketing data in one place without waiting weeks.

Effective B2B marketers must leverage rich media content to nurture their prospects.

Learn how to solve pressing job-related challenges, and inform technology purchases.

A monthly recap for B2B marketers and sellers for what to watch, read and know to create deeper audience connections.

A monthly recap for B2B marketers and sellers for what to watch, read and know to tap into expert GTM insights.

A recap for B2B marketers of what to watch, read and know to create buyer-centric content.

Read these 5 key considerations to help you write the most impactful webinar title.

A recap for B2B marketers of what to watch, read and know to bring buying team together.

Learn how BrightTALK's new feature, Embed, helps increase registration and improve conversion rates for your webinar program.

A monthly recap for B2B marketers of what to watch, read and know to engage more deeply with their audiences.

Learn how to craft a compelling webinar description that resonates with your target audience and drives registrations.

A great webinar isn’t enough – you need a great webinar promotion strategy too. Explore these tips to learn how to better drive engagement to your webinars.

A monthly recap for B2B marketers of what to watch, read and know to prepare for 2024 and beyond.

A recap for B2B marketers of what to watch, read and know to create more effective webinars.

Learn how to improve your B2B video strategy with B2C tactics

An August recap for B2B marketers and sellers for what to watch, read and know

A July recap for B2B marketers and sellers for what to watch, read and know

A June recap for B2B marketers and sellers for what to watch, read and know

Explore three tips the BrightTALK team uses to help you create the best story for your webinar and shine as a speaker. 

A May recap for B2B marketers and sellers for what to watch, read and know

Explore the current state of webinar registration and new technology paving the way for easier to engagement.

Learn how to use webinars to deliver on demand gen goals and drive the maximum revenue potential from video-based engagement.

An interview with the lead Product Development Manager of FastReg

An April recap for B2B marketers and sellers for what to watch, read and know.

A March recap for B2B marketers and sellers for what to watch, read and know.

A February recap for B2B marketers and sellers for what to watch, read and know.

A January recap for B2B marketers and sellers for what to watch, read and know.

A December recap for B2B marketers and sellers for what to watch, read and know.

An November recap for B2B marketers and sellers for what to watch, read and know.

An October recap for B2B marketers and sellers for what to watch, read and know.

As we begin planning for 2023, we've gathered insights from BrightTALK’s 2022 Professional Engagement Survey to help you build a strong and scalable content plan. Read on for recommendations.

A September recap for B2B marketers and sellers for what to watch, read and know.

An August recap for B2B marketers and sellers for what to watch, read and know.

Get a preview of the key priorities for 2023 around intent, content and demand that we’ll explore more deeply at our September 2022 virtual event, Reach.

A July recap for B2B marketers and sellers for what to watch, read and know.

Find out how BrightTALK maximizes lead quality, marketing conversions and sales follow-ups with data enrichment.

A June recap for B2B marketers and sellers for what to watch, read and know.

Take a quick look at how digital transformation is impacting the connections between Marketing and Sales in 2022.

Learn how to utilize buying groups, personalized buying experiences and more in our Driving Demand 2022 virtual summit. Read on for a preview of each session.

Gain valuable insights on how to take bold steps and maximize your B2B marketing efforts while adapting to our ever-changing climate.

Get the BrightTALK Marketing team's best kept secrets and tips on how to cut your planning time in half to create an effective and efficient 2022 go-to-market strategy.

Check out these helpful tips for starting your own content marketing strategy, from webinars to blogs and more.

Recently the BrightTALK Marketing team dramatically scaled our content production abilities, generating nearly 2X as many webinars, videos, and virtual events in 2021 than in year’s past. How did we do it?

Identifying the right presenters doesn’t need to be a stressful process. Check out these three tips to help you lighten your load when it comes to finding thought leaders.

Approximately two-thirds of us are multi-modal learners. We rely on multiple info formats and our preferences shift depending on what we’re trying to understand or buy.

We hosted our first virtual company kickoff this week and it was a smashing success.

Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations

The first step in winning your audience’s attention with your webinar is delivering a strong, confident introduction.

One of the most useful features of a webinar and video platform is the ability to submit live feedback, allowing viewers to leave comments and pose questions to expert speakers in real time. Are you taking advantage of it?

We've gathered a collection of best practices over the years to help simplify the process of moderating a panel presentation.

As part of BrightTALK's commitment to making Talks the best way to present your ideas online, we're introducing live video Play-in.

BrightTALK is committed to creating the best webinar and video platform to help inspire and acquire your ideal audiences.

For the first time ever we are giving you a real-time window into the topics being discussed on BrightTALK with a view of the companies and professionals exhibiting the most buying behavior.

How society has made progress towards diversity and inclusion, and where there is still work to be done.

We've selected 30 winners within 10 categories for the BrightTALK awards. From the most interactive content, to those seeing the greatest growth in the past year.

BrightTALK Intent Leads are a live feed of accounts and contacts engaging with topics you care about on BrightTALK.

Check out the recap of our recent marketing community Summit.

Your playbook for improving your content's SEO on BrightTALK.

BrightTALK is pleased to unveil viewing certificates for all content.

Check out the recap of our recent marketing community Summit.

Demand Central is the new home where you create and manage your BrightTALK campaigns.

How to build real connections with your prospects and customers.

Our replay feature helps you get more mileage out of your content.

Are you expected to constantly generate new leads? And does your boss or your sales department have high expectations in terms of lead quality?

Persuasive online presentations have the power to influence and inspire professionals around the globe. However, even perfectly crafted messages will fall flat if no one attends your session.

When promoting a webinar through email, you need a well-crafted strategy to engage as much of your target audience as possible.

What do you do when you have limited resources and still want to keep maximum control over your marketing campaigns?

Social media has changed the way businesses connect with their customers in just a few short years.

To help you deliver a better business message, here are five critical components of developing stories.

Everyone loves a good hack. B2B marketers are always looking for ways to streamline, optimize, and grow, in order to increase the output and success of their efforts. The same applies when it comes to webinars.

By making the sharing process as simple as possible, sales teams are far more likely to disseminate the content among their network of prospects and customers.

As a B2B marketer, there's nothing more valuable than getting insight into the mind of your buyer. Today, with extended buying cycles involving multiple stakeholders, the more you can understand about the process, the better.

In order to capture an audience's attention, especially in promotions, your presentation's title needs to stand out.

Those who have worked in the media industry understand that it takes time to help professionals feel comfortable in front of the camera, especially when they're representing their company.

With marketers producing so much content every day, you need to mix up your promotional tactics to avoid blast fatigue.

Co-presenting with a partner or customer is an excellent way to boost your content output without having to produce a full presentation from scratch.

Unlike on-demand presentations (i.e. event recordings and webinars), live presentations are unique in their ability to engage large audiences in real-time.

Webinars are a versatile content format that should play a fundamental role in the early, middle, and late stages of the buyer's journey.

Your slides decide what key points your audience will take away and how they feel about your overall image and brand.

Check out these five tips to help craft effective promotional messages, and download our new guide: the BrightTALK Guide to Using Social Media with Webinars.

It can be a challenge to keep your audience engaged during a webinar. To spice up your presentation, consider organizing your session as a roundtable.

provides 5 data-driven execution strategies for B2B success, including omnichannel distribution, relevant content, and GTM improvement.

provides 5 data-driven execution strategies for B2B success, including omnichannel distribution, relevant content, and GTM improvement.

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What do you focus on when tracking webinar metrics?

According to the Content Marketing Institute, 78% of B2B organizations are currently active on social media, while another 19% plan to develop a social media strategy within the next year.

The phenomenon is so pervasive, it has been given its own name: the pictorial superiority effect, or PSE.