The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. This presents a huge challenge and opportunity for demand gen marketers.
Teams that can successfully create and distribute high-quality content are much more likely to end up on a buyer’s short list. In this e-book, we’ll look at how tech marketers can better fuel their demand gen engine with strong content to reach more in-market buyers. You’ll learn:
