Whether it's for an event, major announcement, or everyday demand-gen, featuring your customers in videos is an engaging way to show the real impact your company can have. Having customers tell their story is effective, but you need to identify the right spokesperson and have them commit to collaborating in the content production. This can be a time-consuming and challenging process.
In this e-book we'll walk through the process from start to finish to help you get started and navigate the tricky high-touch process. This e-book will cover topics such as:
- What steps to take to plan and create customer videos
- Best practices for selecting an ideal spokesperson
- Challenges that can arise and how to navigate them
- Video format options and how to get the best ROI from them
