Build a Better Webinar: Running Virtual Events

For many B2B companies, virtual events have become a staple within their demand gen toolbox to better connect with target audiences. Buyers have also added virtual events as a necessary content format within the research stage of their purchase process. Now, by investing in virtual events, organizations can meet buyers where they want to learn, increasing their chances of building deep and meaningful engagement.

In this e-book, we’ll bring together BrightTALK’s years of expertise executing virtual events for our clients to share foundational virtual event best practices. You’ll explore:

• Considerations for creating an effective virtual event.
• A detailed, three-phase approach to bring your virtual event to life.
• Short-term and long-term goals to evaluate the performance of your virtual event.