B2B buyers want more content, and in return, marketers must find new ways to fuel their content engine. Of course, every marketing organization experiences resource restraints in some form or fashion, meaning content formats that can offer the most ROI will prove the most valuable.
A major advantage of webinars as a content medium is their ability to captivate your audience well beyond the live broadcast. In this brief e-book, we’ll share three ways marketing teams can further the ROI of their webinar programs by driving engagement with webinar attendees pre, during and after the live date.
