Despite the new engagement features and detailed campaign analytics now at marketers’ fingertips, true insight into an audience’s motivation, behavior and needs is still hard to come by. Pair that with how the buyer’s journey is changing, and it’s clear that mapping out the right content strategy and promotional plan remains challenging.
In this e-book, we’ll demystify the modern buyer’s journey by sharing research on how buyers consume content and want to interact with technology vendors as they research new solutions.
You’ll learn:
