Four Elements of Well-Designed Video

Examine four elements of great videos to capture more engagement from your buyers.
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About the E-Book

As the demand from B2B buyers for video content continues to grow, the market has become flooded with videos – some good, some great and some better left undone. 61% of B2B marketers expect their organization to increase investment in videos in 2025.

As a result, there’s more pressure for marketing teams to create videos that beat out the competition and win their audiences’ attention. In this e-book, we’ll walk through four foundational elements that bring the power of good design into your webinars:

  • How to use storytelling to connect with your audience.
  • How to get the most ROI from your videos.
  • How to create an always-on cadence with your videos.
  • How to use video to reach buyers where they’re at.
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Content Marketing

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