A recent survey of B2B marketers on email nurturing found that 66% saw a measurable difference in results from nurtured leads (vs. non-nurtured leads) and 57% said nurture campaigns are effective in generating sales-ready leads. Yet, only 8% of B2B marketers think they are doing an excellent job nurturing leads. In this e-book, Building Basic Email Nurturing Skills, we gathered insights from TechTarget's seasoned marketing professionals to share email nurturing best practices that will elevate your baseline outcomes and improve your bottom line. You’ll learn: - Out-of-the-box best practices you can apply right away. - The anatomy of an effective nurture email design. - Elements of a strong nurture campaign strategy. - Key metrics for measuring nurture success.
