Perfection vs. Scale: Achieving Balance in B2B Video Production

Episode
in
November 14, 2024 12:04 PM
Dig into the realities of B2B video production and what it takes to create great videos.

When it comes to B2B video content production, design and marketing folks often throw around the saying, “perfection is the enemy of progress.” But when we think about visual content, great execution goes hand-in-hand with success. Creators must then find a way to balance quality with scale, amidst the pressures of limited time and budget.     In this webinar, join Fiona O’Connor (Sr. Manager, TechTarget) and Ben Hillman (Executive Producer, Paddle Studios) as they discuss the realities of B2B video production and what it takes to create great videos. Discover how Ben and his team at Paddle build high-quality content to attract and engage their target audience, so you bring carry these tactics into your own video program to generate real ROI, no matter your budget.