The webinar. It’s the bread and butter of any marketing campaign that educates prospects effectively and moves them down the sales funnel. But in a world where B2B professionals consume and participate in video experiences daily, “talking heads” won’t make your content stand out. How can marketers create webinars that grab—and keep—the attention of the people they need to engage? Join BrightTALK's production experts as they take you behind the scenes with The Studio, the webinar series pulling back the curtain on B2B production in the marketing world. In this episode, we’ll talk about strategies big and small that marketers can use to differentiate their webinar content. From speaker coaching and up-leveling production quality to smarter storytelling and distribution tactics, our experts will share plenty of tips to help you create webinars worth watching.
Capture more registrants and viewers by optimizing conversions at every step with eye-catching live webinars.
Capture more registrants and viewers by optimizing conversions at every step with eye-catching live webinars.
Combine the immersive experience your audience craves with the integrations and promotions you need to drive demand