As marketers, we’re looking for the ideal mix: great content that our audience likes and isn’t exhausting for us to execute. Live webinars get more engagement but content can get more views on-demand. Presenters feel more comfortable pre-recording, but that means more work for your team.

“I’m team live because it’s way more interesting,” “Yes, it’s unpredictable, but it’s also real, and real is what your audience wants.” says MB Welch, Producer (BrightTALK).

In the end, which is best? In this episode, we’ll explore how leveraging both live and pre-recorded video can help you get the most out of your hard work. We’ll strategize the scenarios that work best for each and demonstrate how to use both together to broaden your content’s reach.

Join Greg Johnson and Frank Hanley, along with Steve Madeja and MB Welch, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.