In the current economic climate, it’s critical vendors have a clear go-to-market (GTM) strategy to support their channel partners and to help drive pipeline opportunities. Yet, with more pressure to generate pipeline how can vendor-funded marketing campaigns deliver more return on investment for channel partners?
Join Simon Quicke (Editor-in-Chief of MicroScope), Vijay Mistry (Partner Business Development Specialist at ThousandEyes) and Neil Langridge (Marketing & Alliances Director at e92Plus) as they explore the current state of the channel market and share their perspectives on critical topics for channel marketing programs including the elements of successful lead generation, the effectiveness of digital advertising vs. face-to-face events, the value of attribution tracking and collaboration, and more.
