B2B marketers are always looking for ways to boost the success of their webinar programs. But, especially during promotions, is there a trick to capturing your audience’s attention as quickly as possible?

In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn how to generate interesting, unique, and bold titles for your webinar programs and videos. From establishing the key themes to creating a little buzz, you’ll be sure to walk away with tips and tricks to spark your audience’s interest.