B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly incorporating video into your webinars can sometimes feel easier said than done.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how you can make webinars more dynamic by integrating video with intention. From adding polish to your presentations with pre-recorded segments to branding a content series with video play-ins, we’ll cover tips and tricks you can use to purposefully engage your audience.