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Build a Better Webinar

Build a Better Webinar

Webinar & Virtual Event Best Practices
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Let us show you how to build a webinar that puts your content to work for you.
Academy
/
Webinars & Videos
/
Build a Better Webinar

Build a Better Webinar

Let us show you how to build a webinar that puts your content to work for you.
Webinar & Virtual Event Best Practices
Content Marketing
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Episode
43
Build a Better Webinar: Optimizing Audience Experience
November 19, 2024
From simplifying the registration process to maintaining consistent branding throughout, you’ll come away with a framework for the ideal webinar user journey.
Register for the next episodeWatch the most recent Episode
> "So much content, so little time." In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue.

Latest Episodes

Episode
43
Build a Better Webinar: Optimizing Audience Experience
November 19, 2024
From simplifying the registration process to maintaining consistent branding throughout, you’ll come away with a framework for the ideal webinar user journey.
Episode
42
Build a Better Webinar: Recruiting Speakers
September 18, 2024
From identifying and cultivating both internal and external presenters to templates for making and tracking your requests, we’ll cover everything you need to build and maintain a bench of expert talent.
Episode
41
Build a Better Webinar: Developing a Series
July 24, 2024
Get actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.
Episode
40
Build a Better Webinar: Branding a Series
May 14, 2024
In this episode, we'll delve into the art and science of visual branding, learn why it's crucial for your webinar's success and how to craft a cohesive visual identity that speaks to your brand and content.
Episode
32
Build a Better Webinar: Moderating Panels
March 20, 2024
In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through creating an engaging dialogue with your panelists and best practices to set you up for success.
Episode
31
Build a Better Webinar: Storytelling & Scripting
January 25, 2024
From tips to infuse the story arc into your script to examples of successful storytelling, we’ll cover best practices to build your script around your story – and capture your audiences’ attention.
Episode
21
Build a Better Webinar: Engaging Titles
September 5, 2023
From establishing the key themes to creating a little buzz, you'll learn how to generate interesting, unique, and bold titles for your webinar programs and videos.
Episode
27
Build a Better Webinar: Pre-Recording Segments
May 24, 2023
From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.
Episode
25
Build a Better Webinar: Coaching Speakers
January 10, 2023
From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.
Episode
24
Build a Better Webinar: The Perfect Introduction
November 17, 2022
From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.
Episode
23
Build a Better Webinar: Navigating Question & Answer
October 20, 2022
From creating a step-and-repeat process to jump-start your audience questions to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.
Episode
20
Build a Better Webinar: SEO & Content Tags
July 20, 2022
Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and tricks you can use to make sure your webinars target your ideal audience and convert them to buyers.
Episode
19
Build a Better Webinar: Visualizing Data
June 16, 2022
From leaning into charts or graphs to cut down on text, to the best uses for images and animations, we’ll cover all you need to know to keep it simple and keep your audience’s interest.
Episode
18
Build a Better Webinar: Utilizing Polls
May 19, 2022
From taking your content beyond a static screen to energizing your audience, we’ll cover everything you need to build polls that help engage your viewers, qualify your prospects and convert them into buyers.
Episode
17
Build a Better Webinar: Location Scouting
April 14, 2022
From addressing common sound and lighting problems to demonstrating the proper set-up, you’ll walk away with creative solutions to help your presenters look and feel their best on camera.
Episode
16
Build a Better Webinar: Coaching Speakers
March 16, 2022
From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.
Episode
15
Build a Better Webinar: Landing Pages
February 17, 2022
From increasing conversions to building awareness (and everything in between), we’ll cover tips and tricks you can use to embed your webinars and maximize traffic on your company site.
Episode
14
Build a Better Webinar: Including Attachments
January 13, 2022
Whether you’re promoting further learning opportunities, driving demo requests, or anything in between, we’ll cover tips and tricks you can use to maximize engagement and boost ROI with webinar attachments.
Episode
13
Build a Better Webinar: Revitalizing Existing Content
December 9, 2021
Whether you’re replaying knock-out webinars or refreshing dated content, we’ll cover tips and tricks you can use to boost your pipeline now and far into the future.
Episode
11
Build a Better Webinar: Designing Thumbnails
October 14, 2021
Whether you’re creating your first image or branding an entire content series, we’ll cover tips and tricks you can use to boost webinar registrations and intrigue your audience.
Episode
10
Build a Better Webinar: Content Brainstorming
September 16, 2021
Get into the nitty gritty of brainstorming and learn to evolve your high-level content theme ideas into actionable webinar topics.
Episode
9
Build a Better Webinar: Post-Event Momentum
August 11, 2021
From sales enablement best practices to nurturing leads and satisfying customers, we’ll cover everything you need to know to turn your webinar into a success.
Episode
7
Build a Better Webinar: Slide Decks
June 2, 2021
In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into crafting slides that effectively convey your message.
Episode
6
Build a Better Webinar: Effective Promotions
May 11, 2021
In this episode of Build a Better Webinar, we’ll walk through how to build promotions that drive registrations.
Episode
5
Build a Better Webinar: Crafting Talking Points
April 13, 2021
Clear and succinct communication is an art, especially when it comes to live webinars.
Episode
3
Build a Better Webinar: Audience Engagement
March 17, 2021
Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd?
Episode
4
Build a Better Webinar: Integrating Video
March 17, 2021
If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million.
Episode
2
Build a Better Webinar: Speaker Prep
January 19, 2021
A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?
Episode
1
Build a Better Webinar
December 16, 2020
Let us show you how to build a webinar that puts your content to work for you.

Series Description

> "So much content, so little time." In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue.

All Episodes

Episode
1
Build a Better Webinar
December 16, 2020
Let us show you how to build a webinar that puts your content to work for you.
Kate Jacobsen
Episode
2
Build a Better Webinar: Speaker Prep
January 19, 2021
A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?
Olivia Dassler
Episode
3
Build a Better Webinar: Audience Engagement
March 17, 2021
Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd?
Jennifer Reed
Episode
4
Build a Better Webinar: Integrating Video
March 17, 2021
If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million.
Trent Warrick
Episode
5
Build a Better Webinar: Crafting Talking Points
April 13, 2021
Clear and succinct communication is an art, especially when it comes to live webinars.
Roma Patel
Episode
6
Build a Better Webinar: Effective Promotions
May 11, 2021
In this episode of Build a Better Webinar, we’ll walk through how to build promotions that drive registrations.
Kate Jacobsen
Episode
7
Build a Better Webinar: Slide Decks
June 2, 2021
In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into crafting slides that effectively convey your message.
David Pitta
Episode
9
Build a Better Webinar: Post-Event Momentum
August 11, 2021
From sales enablement best practices to nurturing leads and satisfying customers, we’ll cover everything you need to know to turn your webinar into a success.
Roma Patel
Episode
10
Build a Better Webinar: Content Brainstorming
September 16, 2021
Get into the nitty gritty of brainstorming and learn to evolve your high-level content theme ideas into actionable webinar topics.
Kate Jacobsen
Episode
11
Build a Better Webinar: Designing Thumbnails
October 14, 2021
Whether you’re creating your first image or branding an entire content series, we’ll cover tips and tricks you can use to boost webinar registrations and intrigue your audience.
Trent Warrick
Episode
13
Build a Better Webinar: Revitalizing Existing Content
December 9, 2021
Whether you’re replaying knock-out webinars or refreshing dated content, we’ll cover tips and tricks you can use to boost your pipeline now and far into the future.
Alex Stern
Episode
14
Build a Better Webinar: Including Attachments
January 13, 2022
Whether you’re promoting further learning opportunities, driving demo requests, or anything in between, we’ll cover tips and tricks you can use to maximize engagement and boost ROI with webinar attachments.
Funmi Marin
Episode
15
Build a Better Webinar: Landing Pages
February 17, 2022
From increasing conversions to building awareness (and everything in between), we’ll cover tips and tricks you can use to embed your webinars and maximize traffic on your company site.
Nazia Gangani
Episode
16
Build a Better Webinar: Coaching Speakers
March 16, 2022
From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.
MB Welch
Episode
17
Build a Better Webinar: Location Scouting
April 14, 2022
From addressing common sound and lighting problems to demonstrating the proper set-up, you’ll walk away with creative solutions to help your presenters look and feel their best on camera.
Frank Hanley
Episode
18
Build a Better Webinar: Utilizing Polls
May 19, 2022
From taking your content beyond a static screen to energizing your audience, we’ll cover everything you need to build polls that help engage your viewers, qualify your prospects and convert them into buyers.
Tash Wertheimer
Episode
19
Build a Better Webinar: Visualizing Data
June 16, 2022
From leaning into charts or graphs to cut down on text, to the best uses for images and animations, we’ll cover all you need to know to keep it simple and keep your audience’s interest.
Shannon Lutz
Episode
20
Build a Better Webinar: SEO & Content Tags
July 20, 2022
Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and tricks you can use to make sure your webinars target your ideal audience and convert them to buyers.
Trent Warrick
Episode
21
Build a Better Webinar: Engaging Titles
September 5, 2023
From establishing the key themes to creating a little buzz, you'll learn how to generate interesting, unique, and bold titles for your webinar programs and videos.
Fiona O'Connor
Episode
23
Build a Better Webinar: Navigating Question & Answer
October 20, 2022
From creating a step-and-repeat process to jump-start your audience questions to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.
Alicia Borchardt
Episode
24
Build a Better Webinar: The Perfect Introduction
November 17, 2022
From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.
Olivia Dassler
Episode
25
Build a Better Webinar: Coaching Speakers
January 10, 2023
From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.
MB Welch
Episode
27
Build a Better Webinar: Pre-Recording Segments
May 24, 2023
From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.
Kate Jacobsen
Episode
31
Build a Better Webinar: Storytelling & Scripting
January 25, 2024
From tips to infuse the story arc into your script to examples of successful storytelling, we’ll cover best practices to build your script around your story – and capture your audiences’ attention.
Steve Madeja
Episode
32
Build a Better Webinar: Moderating Panels
March 20, 2024
In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through creating an engaging dialogue with your panelists and best practices to set you up for success.
Olivia Dassler
Episode
40
Build a Better Webinar: Branding a Series
May 14, 2024
In this episode, we'll delve into the art and science of visual branding, learn why it's crucial for your webinar's success and how to craft a cohesive visual identity that speaks to your brand and content.
Nyekha Bennett
Episode
41
Build a Better Webinar: Developing a Series
July 24, 2024
Get actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.
David Edwards
Episode
42
Build a Better Webinar: Recruiting Speakers
September 18, 2024
From identifying and cultivating both internal and external presenters to templates for making and tracking your requests, we’ll cover everything you need to build and maintain a bench of expert talent.
Emily Falconer
Episode
43
Build a Better Webinar: Optimizing Audience Experience
November 19, 2024
From simplifying the registration process to maintaining consistent branding throughout, you’ll come away with a framework for the ideal webinar user journey.
Paige Bidgood Azevedo

Featured Presenters

Kate Jacobsen
Sr. Manager, Marketing Programs
at
BrightTALK Corpora
Connect
Olivia Dassler
Sr. Director of Marketing Programs
at
BrightTALK
Connect
Fiona O'Connor
Senior Manager, Marketing Programs
at
TechTarget
Connect
Steve Madeja
Senior Producer, Creative Accounts
at
BrightTALK
Connect
Paige Bidgood Azevedo
Senior Manager, Product Management & Marketing
at
BrightTALK
Connect
David Edwards
Senior Manager, Virtual Events
at
BrightTALK
Connect
MB Welch
Producer
at
BrightTALK
Connect
Alicia Borchardt
Marketing Programs Manager
at
TechTarget
Connect
Frank Hanley
Producer
at
BrightTALK
Connect
Alex Stern
Social Media Manager
at
TechTarget
Connect

Build a Better Webinar

Let us show you how to build a webinar that puts your content to work for you.
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