When given attention and investment, webinars and videos can be key players in your go-to-market strategy. But, even the world’s best content will lose its value if it can’t get in front of your audience. So how can you ensure your webinar program touches buyers at both the right place and the right time?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through developing effective landing pages to combine the lead generation power of your webinar program with the functionality of your website. From increasing conversions to building awareness (and everything in between), we’ll cover tips and tricks you can use to embed your webinars and maximize traffic on your company site.