In a recent GTM Partners survey, 73% of companies with a partner program said that they rely on partners for 25%+ of their revenue. This means that partner marketing teams are under more pressure than ever to drive demand in support of their company’s revenue goals. 

There are several common roadblocks to successful pipeline creation that are keeping many technology partner marketers awake at night, including: - Constantly shifting targets and mis-aligned priorities - Limited resources and a lack of support from the broader marketing organization - Tight quarterly budgets and cumbersome funding processes - Low conversion rates and a lack of control over partner and sales follow-up - The complexity of measuring and demonstrating partner marketing ROI Join Tonya Vincent (Director, Global Channel Marketing at Cyberark) and Pooja Golechha (Field & Partner Marketing Lead at Pegasystems) as they sit down with Anita Covelli (VP, Strategic Partnerships & Portfolio Marketing at TechTarget) to discuss these prevalent challenges and share practical advice on how to effectively overcome them.