In this live webinar, Global Partner Executives from Lenovo, Infosys, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget. This webinar will address:

- Critical strategies organizations must take with partners throughout the GTM lifecycle - Why collaborative innovation is essential to all companies to stay relevant and expand market share - Mapping the partner business strategy and marketing efforts to the customer persona, needs and objectives