Michael Latchford

The impact and power of strategic partnerships in the technology industry has never been greater, and partner ecosystems are becoming increasingly critical to corporate strategies for driving customer success, innovation, and revenue growth.

Listen in as these partner marketing visionaries sit down with Michael Latchford to share tips for leveraging intent data and account-based strategies to reach the right audience.

What does the GenAI revolution mean for B2B tech Partner Marketing and how can Partner Marketing leaders capitalize on this transformational opportunity?

Executives from Equinix and SAP will provide insights on where Product, Field and Partner Marketing intersect and how collectively they can drive the greatest outcome and competitive advantage in the market.

Partner Marketing leaders from Zscaler, VMware and Qlik will share best practices on how to successfully manage an evolving and growing ecosystem.

As the IT landscape changes and technology buying teams continue to evolve, those in the Partner world need to understand how their buyers make purchase decisions and use joint vendor/partner solutions.

Despite the rapid growth of strategic partnerships and ecosystems, the Partner community lacks insights, and has limited access to market trends and best practices for leaders and practitioners alike to improve their go-to-market efforts to, with and through partners.

Global Partner Marketing Executives from Red Hat, Cisco, Intel, and TechTarget share insights on the art and power of marketing with and through partners.

In this episode, Partner Marketing leaders from Confluent, Conga and Slack will share best practices on ways to surface above with Partners in the highly competitive technology landscape. Hosted by Michael Latchford, VP of Strategic Alliances and Partners Marketing Services at TechTarget.

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances.

Global Partner Executives from Lenovo, Infosys, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners.

Partner Marketing Executives share their strategies for building mutually beneficial partnerships and go-to-market programs.

Learn how to best measure ROI from alliance partner marketing programs

Messaging | Content Development | Content Distribution

Messaging | Content Development | Content Distribution

Build successful partnerships in an increasingly competitive partner ecosystem.

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment.

Learn how to best measure ROI from alliance partner marketing programs