Today’s IT buyers often conduct their research independently and shortlist vendors without ever talking to a sales rep. As such, great content combined with an excellent distribution strategy can be your ticket to converting IT audiences into paying customers. Yet for many, this is easier said than done. This session will answer your most pressing questions around not only content creation and distribution, but also content’s direct impact on your bottom line.

Presenters: • Jon Mycroft, VP, Integrated Publisher, EMEA (TechTarget) • Louise Radoor Larsen, International Campaign Manager (Rubrik) • Daisy Zhang, Global Digital Growth Manager (Radware)