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Summit Recap: Marketing Data & Intelligence

Check out the recap of our recent marketing community Summit.

Summit Recap: Marketing Data & Intelligence

Trent Warrick
Senior Digital Marketing Manager
,
Techtarget
October 16, 2018

This is the H1 title

H1 titles are ignored in the table of contents. We always start the table of contents links with H2.

The best part about H2 elements

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H3 is one number lower than H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I'm an H4 chilling under an H3

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

And now back to H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H3 is one number lower than H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I'm an H4 chilling under an H3

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H5 is very rare

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

and H6 is a unicorn!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Another H2 here

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H3 is one number lower than H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I'm an H4 chilling under an H3

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Table of Contents
Pillar Outline
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Pillar Outline
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Summit Recap: Marketing Data & Intelligence

Trent Warrick
Senior Digital Marketing Manager
,
Techtarget
October 16, 2018
Trent Warrick
Senior Digital Marketing Manager
,
Techtarget
October 16, 2018

Best-in-class marketers know how to utilize data to evaluate the effectiveness of their campaigns and do more of what works. Our recent online summit helped more than 1000 viewers understand how to create a data-driven, revenue-centric marketing strategy for 2019.

Summit webinars within topic-based tracks


Performance Metrics

What are the most important metrics to evaluate and demonstrate the value marketing is adding to the organization?

AI & Machine Learning

As machines get smarter, marketers must adapt and use these sophisticated technologies to their advantage.

Marketing Attribution

To secure more budget and authority, marketers need to demonstrate the impact of their efforts and attribute them back to pipeline and revenue.

The top performing webinars within this summit were within the Performance Metrics and Marketing Automation tracks, with the majority of interest clustering around actionable best practice thought-leadership.

Summit Highlights


Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
Val-Pierre Genton, VP Product Marketing, BrightTALK

When you think of your customers as a jumble of demographics and lead scores, it’s easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers.

Truly define your audience. We’ll look beyond cookie-cutter personas and help you get into the mindset of your buying committee. Put it all together. Turn intent into engagement in a few steps.

“There’s no way that we as marketers even with the best intent and engagement data in the world are going to successfully map campaigns to this maze on first go. As far as I’m concerned what we need to do is to really find ways in which to create the most agile content and demand framework possible.”

View Webinar

The Ultimate Marketing Dashboard
Alex Poulos, CMO – Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data

Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

“We have data in too many systems in our tech stack. The average marketing tech stack has 17 different systems. To get data out of all those systems and analyze it sometimes we rely on IT and data teams, but at the end of the day I think the marketing team has the best context of our data, we know how to best interpret our data, and we should be able to do that ourselves.

View Webinar

Key Marketing Metrics that Score Big with the C-Suite
Christa Tuttle, CEO, Launch Marketing

For C-Suite decision makers, interest in metrics comes down to understanding the ROI on their marketing dollar investment. In this presentation, Christa Tuttle, CEO of Launch Marketing, breaks down the most important elements of tracking customer acquisition cost (CAC), lifetime customer value and marketing generated revenue to make sure you are armed and ready to demonstrate the value of your marketing programs.

“Collecting and organizing data effectively is like Goldilocks “visiting” the home of the three bears.”

“No wonder organizations struggle, it can be data overload which would cause anyone to freeze up.”

View Webinar


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