Why listen to venture capitalists at all? Scale Venture Partners is an early-stage venture capital (VC) firm that typically leads Series A or Series B rounds. In this episode, Craig Rosenberg, Chief Platform Officer, and Jeremy Kaufmann, Partner, (Scale Venture Partners) go deep on what VCs really mean when they talk about “efficiency”. They cover several types of recommendations that they make to companies with respect to areas of focus and share some of the innovative responses they’ve seen from operators. This wide-ranging conversation features both contrasts in perspectives and confluences from within Scale and across the unique vantage point that TechTarget’s operators and expert observers of the space have on enterprise tech markets and go-to-market practices alike.

Topics covered: - GTM refinement - Creative cost reductions - Intent data - The 4 vital signs of SaaS

In this episode: - Jeremy Kaufmann, Partner (Scale Venture Partners) - Craig Rosenberg, Chief Platform Officer (Scale Venture Partners) - Rebecca Kitchens, President (TechTarget) - John Steinert, CMO (TechTarget)