John Steinert

We’ll show you how, with the right preparation, you can build a webinar series that will drive target account engagement and make a case for why they should serve as a cornerstone for your ABM strategy.

In this edition of B2B Content Brilliance, TechTarget CMO John Steinert is joined by Chief Creative Officer Victoria Azarian (Cannes Lions, Effie, One Show) to examine the importance (and challenges) of using graphic design to help successfully communicate promises of value.

Get the four pillars of the New B2B Go-to-Market Playbook, including practical tips you can use in your organization right away.

Jann Martin Schwarz (Senior Fellow at LinkedIn and Founder of The B2B Institute) discusses the importance of customer promises, how to identify a promise customers will value and more.

Learn what it takes for marketing and sales practitioners to adapt their thinking, ways of working and their KPIs to drive real revenue transformation in their organizations.

A panel of B2B marketing and sales operations experts they share insights, experiences and methodologies that help their teams maximize impact and improve business outcomes.

To win with ABM, we all need to take a much closer look at how to help our revenue organizations do even better with these high-potential accounts.

David McFarlane, Operating Partner (Companyon Ventures), uncovers how important strength with the building blocks of go-to-market really is.

Craig Rosenberg, Chief Platform Officer, and Jeremy Kaufmann, Partner, (Scale Venture Partners) go deep on what VCs really mean when they talk about “efficiency”.

In 2022 we experienced the "SaaSacre", how do we all move forward now?

Learn to engage and capture more of the demand both within your account base and in the market at large.

Examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs

Any good marketing team has a standard method for measurement and testing. But knowing how to apply that to your new ABM webinar series could be a little more confusing.

In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer practical solutions for driving meaningful engagement.