Solving for Engagement: A Key to ABM Success

Episode
1
in
ABM That Works
February 22, 2022 11:00 AM
In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer practical solutions for driving meaningful engagement.

It’s no surprise that account-based marketing and sales strategies have swelled in popularity over the years. Even though ABM has become the go-to concept for many B2B organizations, the success of their programs has been mixed. 

In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer a practical solution for driving meaningful engagement. Episode one will focus on:

  • Why your ABM isn’t working
  • The shortcomings of demand-gen tactics
  • How a webinar-focused strategy fills the gap