As environmental, social, and governance (ESG) initiatives gain importance within IT organizations, technology vendors must keep pace or risk being left behind. In fact, recent Enterprise Strategy Group research shows that 85% of organizations have eliminated a potential technology supplier due to ESG concerns.

Join us on April 12 as our panel of experts from TechTarget’s Enterprise Strategy Group—backed by fresh data on the topic—dig deeper into how ESG impacts IT buying decisions, why it matters for your brand, and how vendors can effectively convey ESG-oriented messaging and value propositions with their content marketing strategy.