John McKnight

Dig deeper into how ESG impacts IT buying decisions, why it matters for your brand, and how vendors can effectively convey ESG-oriented messaging and value propositions with their content marketing strategy.

Get an in-depth look at how GTM teams should tap into quantitative, qualitative, and the best sources of behavioral data to generate positioning, messaging and asset deliverables that win.

Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers must truly understand their buyers’ needs, challenges, and hesitations.

Better understand and navigate the needs and challenges surrounding creating the content you need to win.