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How to Successfully Moderate a Webinar Panel

Enhance your webinar panel moderator skillset by reviewing our best practices for facilitating a smooth and engaging conversation for your viewership.

How to Successfully Moderate a Webinar Panel

Shalen Lowell
Senior Content Marketing Manager
,
TechTarget
September 19, 2024

This is the H1 title

H1 titles are ignored in the table of contents. We always start the table of contents links with H2.

The best part about H2 elements

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H3 is one number lower than H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I'm an H4 chilling under an H3

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

And now back to H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H3 is one number lower than H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I'm an H4 chilling under an H3

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H5 is very rare

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

and H6 is a unicorn!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Another H2 here

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H3 is one number lower than H2

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I'm an H4 chilling under an H3

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila! Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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How to Successfully Moderate a Webinar Panel

Shalen Lowell
Senior Content Marketing Manager
,
TechTarget
September 19, 2024
Shalen Lowell
Senior Content Marketing Manager
,
TechTarget
September 19, 2024

In B2B marketing, panel conversations that spotlight multiple perspectives can be an effective way to create engaging dialogue with your target audience and demonstrate topical and brand authority. A panel webinar format is beneficial to:

  • Engage your audience with multiple speakers and perspectives (from your organization and/or partner companies).
  • Empower you to spotlight internal company experts.
  • Collaborate with thought leadership around a particular topic, demonstrate a tech use case or guide viewers on a new product to support demand gen efforts.
  • Provide an opportunity to elicit the in-market expertise of renowned, third-party analysts to enhance your topical and brand authority.

For those in the role of moderator, there are a myriad of duties. A webinar panel moderator is responsible for running the conversation end-to-end, drafting and asking questions, advocating for the audience and helping panelists perform their best in the session.

To simplify the process of moderating a webinar panel presentation and to ensure you feel confident while doing so, we’ve gathered this collection of best practices from our own moderator experiences to set you up for success. 

Solidify your webinar’s foundation by prepping session details, recruiting panelists and testing the setup

Your responsibility as panel moderator begins before the technical logistics are set in stone and the webinar live date arrives. Set the stage for an effective discussion by following our checklist (highlighted below) to guide and outline the goal, parameters and relevant action items for those involved in the webinar planning process.

Before you reach out to any potential panelists, you should establish the purpose of, and goal for, the session. In this stage, draft a loose outline to inform speakers of the order of events and prepare a list of questions to ask panelists (more on this later). Once you finalize these details, craft an attention-grabbing title and description to use for pre-event promotions.

For the panelists, we recommend recruiting folks whose expertise is tied directly to the topic at hand. You want to procure speakers who are well-educated on, and have extensive experience in, your webinar’s topic in order to provide value to your audience. Share the webinar’s title, abstract, outline and questions with them in advance, whenever possible. This shows that you are prepared for the conversation, excited to have them in your session and provides them with an opportunity to opt out if it isn’t the right fit for them. In some scenarios, you may want to collaborate with panelists to develop the questions. If this is the case, we still recommend developing an outline with initial questions to help your panelists understand the focus and flow of the conversation.

Establishing the foundation for webinar panel success also includes the technical setup. Cleaning up any technical glitches, webinar platform limitations, and slide sharing missteps beforehand will ensure a smooth webinar viewing experience for your attendees. We recommend you conduct at least one prep call with panelists prior to the webinar live date to ensure all speakers understand the topic and flow of your webinar. During the same session (or in addition to), run a thorough audio/visual (A/V) check for each speaker. This will help to eliminate technical issues the day of recording. While situating yourself on the day of, ensure you have good front lighting, as it brightens up your screen and enhances audience engagement. We’ve found it helpful for all speakers to join the presenter portal 10-15 minutes early to ensure everyone’s audio/video is working correctly. Test any additional assets like slides and video play-in prior to the presentation.

Composing thoughtful questions and tackling your introduction

First, we recommend moderators are prepared with key talking points and questions, but not entirely scripted. Moderating the panel by reading off a dedicated script for the entire session may come across as stiff and inflexible to both viewers and panelists. Instead, we recommend establishing a show flow with loose agenda items and notes on what you and the panelists plan to cover.

We also suggest getting the panelists involved in shaping your questions to the audience. Here are our six best practices for crafting engaging and thought-provoking questions:

  1. Cater to each panelist’s expertise (versus asking every panelist the same question).
  2. Listen first, then add your own insights instead of monopolizing the conversation.
  3. Consider the double-tap approach: Ask a question and then follow up with a probing question with this same panelist. This way you can really dig into their perspective.
  4. Plan out your question flow as moderator and allot time for audience Q&A. A panel discussion is much more effective when integrating audience questions to ensure they feel included in the conversation.
  5. Give the panelists the opportunity to prepare by sending panelists the final questions and agenda three weeks prior to the recording. Consider offering additional preparation sessions for panelists who would like it (either with the entire panel group or 1:1).
  6. Two things come to mind immediately: Finalize questions and share them with panelists at least three weeks before the recording. Offer additional prep sessions (either with the group or 1:1) for panelists who would like it.
  7.  Ask panelists for feedback post-event.

Now it’s time to nail your intro and, as moderator, set a course for a successful session. Start the panel off on a strong note with a well-planned introduction that:

  • Briefly introduces everyone on the panel in the first minute of the session, before segueing into housekeeping items (like how attendees can access the on-demand recording, where to share their questions, and how to access any attachments).
  • Includes an introductory slide on the screen before shifting to a view of the presenters’ faces.
  • Sets expectations with the audience about the agenda and intended takeaways.

How to close your webinar and five bottom-line panel moderator tips

We know that a strong closing is just as important as your intro, so don’t forget to leave your audience with a closing call-to-action, thank the presenters for their time and expertise, and acknowledge the audience for tuning in before clicking “End Presenting.”

As you continue to build your confidence in running panel discussions on your company’s behalf, remember and reference our most important tips:

  1. Keep your panel webinar goals top of mind as you shape the story.
  2. Prep yourself, prep your panelists.
  3. Focus on the art of good question-asking.
  4. Maximize pre-event promotions to generate excitement.
  5. Drive more ROI with derivative materials.

For even more advice on improving and upskilling your panel moderator expertise, watch Build a Better Webinar: Moderating Panels or Build a Better Webinar: Developing a Series to boost your webinar content creation efforts.

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