BrightTALK Academy

In this session, Terry Flaherty, VP, Principal Analyst at Forrester will discuss where these classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. You’ll hear recommendations on what changes in thinking need to be made with Marketing organizations and how teams can begin to implement those changes.

To win with ABM, we all need to take a much closer look at how to help our revenue organizations do even better with these high-potential accounts.

From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.

Look closely at what recent managed detection and response (MDR) research reveals about the state of the market.

In the current economic climate, it’s critical vendors have a clear go-to-market (GTM) strategy to support their channel partners and to help drive pipeline opportunities. Yet, with more pressure to generate pipeline how can vendor-funded marketing campaigns deliver more return on investment for channel partners?

Partner Marketing leaders from Zscaler, VMware and Qlik will share best practices on how to successfully manage an evolving and growing ecosystem.

In this live session, we’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.

Content experts help you identify the right content to repurpose and expand your reach by versioning your highest-performing pieces into other content formats.

Dig deeper into how ESG impacts IT buying decisions, why it matters for your brand, and how vendors can effectively convey ESG-oriented messaging and value propositions with their content marketing strategy.

Explore the elements of good storytelling and how to use that to shape your webinars for better audience engagement.

A guide to further your webinar program ROI by driving engagement with webinar attendees before, during and after the live date.

A guide to build and execute a successful virtual event, from determining the theme to evaluating performance.

Discover how to boost your email marketing performance with proven tips to craft compelling subject lines, email content, CTAs and more.

Learn how to use webinars, virtual events and videos to drive buyer engagement, progress buyers to re-engage and create derivative assets.

Explore expert advice to maximize your webinar ROI, from sales enablement to derivative content.

Learn why marketers and sales leaders should prioritize webinars in their demand generation – and explore tips to help improve performance.

Explores how to create and handle seed questions in live Q&A sessions in webinars to drive better audience engagement.

Read seven tips for B2B tech content marketers on how to create authentic video and webinar content that captivates your audience, boosts engagement and strengthens trust.

This four-step formula will help you craft an engaging webinar or webcast introduction, with additional tips on managing nerves and technical glitches.

Explore recent research on how to create video and webinar content that B2B tech buyers want to engage with.

Enhance your webinar panel moderator skillset by reviewing our best practices for facilitating a smooth and engaging conversation for your viewership.

Unlock the power of better data and evolved processes at Intent: Driving Engagement. Converting Interest. Join our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape. 

Explore recent research to understand how B2B buyers engage with video content and how you can improve the overall impact of your video program on your demand gen engine.

Explore how you can use webinar series to better achieve your ABM objectives.

Explore the role webinars play in a buyer's pre-purchase research