A well-thought, data-driven content strategy provides marketers with a true north for their future content creation, but it means nothing if marketers fail to create a content plan to properly execute their vision.

In the third episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will explore how you can take your data-driven content strategy and turn it into an actionable plan and process that focuses on producing scalable content that drives results.

Join to learn:

• How your strategy differs from your plan
• The elements you need to execute your plan
• An inside look at how BrightTALK executes its strategy
• Strategies to scale your content output with limited resources