Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted content is a sure-fire way to attract prospects, and delight customers.

In the fourth episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will outline how to develop highly-relevant, original content and provide insights on:  

- Researching and brainstorming as a persistent process - Selecting the right approach for a topic and keeping your audience engaged - Writing effective on titles and descriptions - BrightTALK’s process for producing scalable reports