BrightTALK Academy

Today’s buyers have more access to information than ever before. The only way to break through this fiercely cluttered and competitive landscape is through relevant, credible content. In short, B2B marketers need really good content ideas that position their market leadership.

In an engaging session designed to shed light on how today’s IT buyers gather information to support their purchases, we’ll share results from TechTarget’s latest Media Consumption report in APAC.

From creating a step-and-repeat process to jump-start your audience questions to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

Examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs

When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage?

Join us as we review this new European research and then talk directly to a panel of IT Directors on their experiences of the buying process.

With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances.

We'll provide a comprehensive overview of how to leverage emails to see increased ROI from your webinar programs, whether they're coming up in the future or already available on-demand.

Explore the elements of good storytelling and how to use that to shape your webinars for better audience engagement.

A guide to further your webinar program ROI by driving engagement with webinar attendees before, during and after the live date.

A guide to build and execute a successful virtual event, from determining the theme to evaluating performance.

Discover how to boost your email marketing performance with proven tips to craft compelling subject lines, email content, CTAs and more.

Learn how to use webinars, virtual events and videos to drive buyer engagement, progress buyers to re-engage and create derivative assets.

Explore expert advice to maximize your webinar ROI, from sales enablement to derivative content.

Learn why marketers and sales leaders should prioritize webinars in their demand generation – and explore tips to help improve performance.

Explores how to create and handle seed questions in live Q&A sessions in webinars to drive better audience engagement.

Read seven tips for B2B tech content marketers on how to create authentic video and webinar content that captivates your audience, boosts engagement and strengthens trust.

This four-step formula will help you craft an engaging webinar or webcast introduction, with additional tips on managing nerves and technical glitches.

Explore recent research on how to create video and webinar content that B2B tech buyers want to engage with.

Enhance your webinar panel moderator skillset by reviewing our best practices for facilitating a smooth and engaging conversation for your viewership.

Unlock the power of better data and evolved processes at Intent: Driving Engagement. Converting Interest. Join our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape. 

Explore recent research to understand how B2B buyers engage with video content and how you can improve the overall impact of your video program on your demand gen engine.

Explore how you can use webinar series to better achieve your ABM objectives.

Explore the role webinars play in a buyer's pre-purchase research