BrightTALK Academy

Global Partner Marketing Executives from Red Hat, Cisco, Intel, and TechTarget share insights on the art and power of marketing with and through partners.

Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers must truly understand their buyers’ needs, challenges, and hesitations.

From establishing on-camera stage presence to creating appealing presentations, we’ll cover tips and tricks you can use to light up your audience and give your most engaging webinar yet.

We’ll give you tools to help you manage your video projects from start to finish and share tips marketers can use to bring in even the most complicated projects on brand and under budget.

We'll debut fresh data on how marketers are thinking about ABM, common implementation “fails” to avoid, and “fixes” that will help you see ABM success faster.

Learn to engage and capture more of the demand both within your account base and in the market at large.

In this webinar, we’ll see how APAC’s strongest reps, from BDRs to account managers, are successfully leveraging data to identify their top prospects and personalize their pitches.

From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.

In this episode, Partner Marketing leaders from Confluent, Conga and Slack will share best practices on ways to surface above with Partners in the highly competitive technology landscape. Hosted by Michael Latchford, VP of Strategic Alliances and Partners Marketing Services at TechTarget.

Explore the elements of good storytelling and how to use that to shape your webinars for better audience engagement.

A guide to further your webinar program ROI by driving engagement with webinar attendees before, during and after the live date.

A guide to build and execute a successful virtual event, from determining the theme to evaluating performance.

Discover how to boost your email marketing performance with proven tips to craft compelling subject lines, email content, CTAs and more.

Learn how to use webinars, virtual events and videos to drive buyer engagement, progress buyers to re-engage and create derivative assets.

Explore expert advice to maximize your webinar ROI, from sales enablement to derivative content.

Learn why marketers and sales leaders should prioritize webinars in their demand generation – and explore tips to help improve performance.

Explores how to create and handle seed questions in live Q&A sessions in webinars to drive better audience engagement.

Read seven tips for B2B tech content marketers on how to create authentic video and webinar content that captivates your audience, boosts engagement and strengthens trust.

This four-step formula will help you craft an engaging webinar or webcast introduction, with additional tips on managing nerves and technical glitches.

Explore recent research on how to create video and webinar content that B2B tech buyers want to engage with.

Enhance your webinar panel moderator skillset by reviewing our best practices for facilitating a smooth and engaging conversation for your viewership.

Unlock the power of better data and evolved processes at Intent: Driving Engagement. Converting Interest. Join our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape. 

Explore recent research to understand how B2B buyers engage with video content and how you can improve the overall impact of your video program on your demand gen engine.

Explore how you can use webinar series to better achieve your ABM objectives.

Explore the role webinars play in a buyer's pre-purchase research