In session two of our Flip the Switch series, we’ll share practical guidance and solutions for marketers looking to quickly pivot event partner and sponsor strategies in light of the growing concerns around COVID-19. During this BrightTALK Academy session, Val-Pierre Genton, Olivia Dassler, and David Edwards will focus on how to seamlessly create a virtual event and adapt to the drastic changes in the global event circuit. Topics include:

- Tapping into the power of one or multi-day virtual events to engage your audience around a topical subject matter - Leveraging episodic content to build a community around a specific topic - Brand visibility without the booth