In our last lesson of this module, we'll dig into how engagment with your webinar content translates into longterm success and won business. We'll kick things off with a look at several different attribution models that can help you connect your webinar programs with revenue. We'll then discuss how you can create long term engagment benchmarks that can inform your demand generation strategy. Lastly, you'll get a never-before-seen look at our own reporting template for tracking metrics across the demand waterfall.
