Marketers now know more about their audiences than ever before. With 3rd party intent data, crystal-clear campaign analytics, and start-to-finish reporting on the sales cycle, we know exactly what types of content drive business growth.
In this first lesson, we demonstrate you a way to think about your overall content strategy from the ground up. We also show you why webinars deserve a place in your content plan, and cover a few aspects to take into consideration before creating your own content plan.
