The number one question we hear from marketers is "How many pre-registrations should I expect?" The answer depends on your team, database size, and promotional strategy.
In lesson 2, we'll give you an overview of how to create realistic content goals. You'll see how to run a historical analysis of past content so you can create stretch goals. We'll also share industry standards for content performance from our annual BrightTALK Benchmarks Report.
