BrightTALK Academy

As the IT landscape changes and technology buying teams continue to evolve, those in the Partner world need to understand how their buyers make purchase decisions and use joint vendor/partner solutions.

Despite the rapid growth of strategic partnerships and ecosystems, the Partner community lacks insights, and has limited access to market trends and best practices for leaders and practitioners alike to improve their go-to-market efforts to, with and through partners.

Get an in-depth look at how GTM teams should tap into quantitative, qualitative, and the best sources of behavioral data to generate positioning, messaging and asset deliverables that win.

Explore trends happening in the IT market across Europe, including budget shifts, top IT projects for 2023 and much more

A panel of IT industry marketing pros share learnings from our most recent research on effective MDF utilization in your channel strategy.

David McFarlane, Operating Partner (Companyon Ventures), uncovers how important strength with the building blocks of go-to-market really is.

Craig Rosenberg, Chief Platform Officer, and Jeremy Kaufmann, Partner, (Scale Venture Partners) go deep on what VCs really mean when they talk about “efficiency”.

In 2022 we experienced the "SaaSacre", how do we all move forward now?

Explore how professionals are consuming omnichannel content, outline proven tactics to drive increased demand, and demonstrate best practices for successful webinar, video, and virtual event programs.

Explore the elements of good storytelling and how to use that to shape your webinars for better audience engagement.

A guide to further your webinar program ROI by driving engagement with webinar attendees before, during and after the live date.

A guide to build and execute a successful virtual event, from determining the theme to evaluating performance.

Discover how to boost your email marketing performance with proven tips to craft compelling subject lines, email content, CTAs and more.

Learn how to use webinars, virtual events and videos to drive buyer engagement, progress buyers to re-engage and create derivative assets.

Explore expert advice to maximize your webinar ROI, from sales enablement to derivative content.

Learn why marketers and sales leaders should prioritize webinars in their demand generation – and explore tips to help improve performance.

Explores how to create and handle seed questions in live Q&A sessions in webinars to drive better audience engagement.

Read seven tips for B2B tech content marketers on how to create authentic video and webinar content that captivates your audience, boosts engagement and strengthens trust.

This four-step formula will help you craft an engaging webinar or webcast introduction, with additional tips on managing nerves and technical glitches.

Explore recent research on how to create video and webinar content that B2B tech buyers want to engage with.

Enhance your webinar panel moderator skillset by reviewing our best practices for facilitating a smooth and engaging conversation for your viewership.

Reach: Intersections of Intent, Demand & GTM

Engage live with marketing and sales experts, get access to new data and research, and walk away with actionable learnings that will help you better evolve your ABM effectiveness and guide your AI strategies.

Accelerate partner-led growth with proven best practices and practical advice from 30+ technology Partner Marketing executives

Explore recent research to understand how B2B buyers engage with video content and how you can improve the overall impact of your video program on your demand gen engine.

Explore how you can use webinar series to better achieve your ABM objectives.

Explore the role webinars play in a buyer's pre-purchase research