Treat Video as part of a campaign: Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.