Winning Channel Strategies

Watch the Latest Episode

Exploring the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.

Winning Channel Strategies

Exploring the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.

Winning Channel Strategies: It's a Secret... MDF Programs Can Really Work!

March 5, 2023

A panel of IT industry marketing pros share learnings from our most recent research on effective MDF utilization in your channel strategy.

Register for the next episode Watch the most recent Episode

Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.

Latest Episodes

Winning Channel Strategies: It's a Secret... MDF Programs Can Really Work!

March 5, 2023

A panel of IT industry marketing pros share learnings from our most recent research on effective MDF utilization in your channel strategy.

Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success

August 25, 2022

Experts discuss the current trends in digital transformation, the impact of hybrid and multi-cloud on enterprise IT strategies, and how leading IT vendors are adapting programs and enablement to support customer and partner transformation.

Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

April 18, 2022

Hear from global Partner executives as they share insights on how they’re adjusting channel programs to capture and support partner share-of-wallet.

Series Description

Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.