High-quality intent data is revolutionizing lead creation because, for the first time, you can see the people most likely to be entering a buyer’s journey. And once you’ve found these in-market buyers, you want to keep them “warm” – building up the consideration that makes them open to your sales follow-up.
In this infographic we look at how – using real purchase intent data – you can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.
