With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear. 

When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. 

In this two-part series on intent data, we’ll cover: - What is intent data and how to approach it - Actioning intent data with sales and marketing alignment - Identifying intent signals - Agile campaign management using insights