The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they are ready to buy. With the emphasis on metrics, this can mean broad brush activities take precedence. Although there is inevitably trial and error involved, there are some core strategies that can be applied to finding in-market buyers. During this session, Ben will share experiences from his intent marketing journey, and describe how his sales and marketing teams work together for the best results:

- Understanding and targeting different personas - Creating personalized, engaging campaigns - Hottest lead sources - Continuing the buyer journey from marketing to sales