"Every marketing team wishes they had a crystal ball to see what tactics will prove to be successful. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

In this session, we'll share our blueprint for driving success this year. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:

- Creating a demand waterfall - Building a scalable content plan - Designing webinar, virtual event, and video content that stands out from the crowd"