Kate Jacobsen

Dig deep into the often overlooked components of a successful marketing email and get proven tactics to drive better email performance and boost engagement with your content.

We'll teach you to leverage different content types and demonstrate how to build a robust editorial calendar to create meaningful marketing touches as your buyers progress deeper down the sales funnel.

Get the secret to executing an aggressive content strategy without overburdening your small team.

From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.

In this live session, we’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.

Content experts help you identify the right content to repurpose and expand your reach by versioning your highest-performing pieces into other content formats.

Explore how professionals are consuming omnichannel content, outline proven tactics to drive increased demand, and demonstrate best practices for successful webinar, video, and virtual event programs.

When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage?

We'll provide a comprehensive overview of how to leverage emails to see increased ROI from your webinar programs, whether they're coming up in the future or already available on-demand.

In this new BrightTALK series, Powerhouse Promotions, we'll provide a comprehensive overview of how you can leverage email nurtures to see increased ROI from your webinar programs.

From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

We’ll give you our team’s framework to set you up for success and prepare your team to capitalize on opportunities as they arise.

Get into the nitty gritty of brainstorming and learn to evolve your high-level content theme ideas into actionable webinar topics.

In this episode of Build a Better Webinar, we’ll walk through how to build promotions that drive registrations.

Let us show you how to build a webinar that puts your content to work for you.

Effective art direction can be the difference between integrated brand experiences and one-off, budget-busting disasters.