Alicia Borchardt

In this live session, we’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.

We'll debut fresh data on how marketers are thinking about ABM, common implementation “fails” to avoid, and “fixes” that will help you see ABM success faster.

From creating a step-and-repeat process to jump-start your audience questions to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

Join us as we discuss some marketing “fails” and subsequent “fixes” that’ll help you better navigate the world of B2B marketing.