More Buying Team decisions are being driven by educational online summits
Each quarter, more B2B buyers turn to online summits that can connect them to essential ideas and recognized industry expertise in flexible, easy-to-access ways.
Last year alone, our BrightTALK Summits attracted over40,000 unique registrants. These are B2B buyers – and more than half of them viewed additional related content after the session. So while they’re very busy people, with Summits, they’re focused and engaged—exactly the kind of professional audiences you want more of in your funnel.