Live-streamed conversations at industry events between your thought leaders and Enterprise Strategy Group™ analysts – powered by BrightTALK Studios.

Our high-end production of live conversations helps maximize F2F event investment by creating new content assets that brings your messaging to your extended digital audience. Aligning with 3rd-party independent analyst messaging, your content strategy will better resonate with the demands of today’s technology buying teams as they do their research.

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GET THE BEST OF BOTH WORLDS

You need to be present – both in-person and digitally

Independent, expert-driven content is crucial to B2B technology purchase decision-making. And while buyers are spending significant amounts of time doing research at in-person industry events, they’re also consuming lots of webinar and video content as they consider new technologies and solutions. To meet the evolving preferences of your audience, BrightTALK @Summits helps deliver the benefits of both physical and digital formats via recorded conversations with industry experts – amplifying key points that come right from the show floor.

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EASILY ADD HIGH-IMPACT CONTENT

Exclusive 1:1 live fireside chat with an Enterprise Strategy Group analyst

To get on their shortlist and better inform their decisions, tech decision-makers demand independent, expert-aligned content. With BrightTALK @Summits, you can capture your messaging from the show floor, amplify it with the trusted voice of an Enterprise Strategy Group analyst, and bring it to the digital space where your buying team is doing much of their research. Our analysts bring deep expertise and an insider-level understanding of industry challenges. They ensure that the messaging from your talk will really resonate with your core audience.

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INCREASE LEAD VOLUMES AND QUALITY

Amplify and extend your event-specific material to digital audiences via a livestreamed expert session

Your new video assets can generate additional relevant engagement and new leads from those interested in your show presence. If your booth has proper broadcasting capabilities, you can livestream your fireside chat in real-time. And this helps further attract interest to your floor presence as you’ll have live, engaging, informative, and relevant content being streamed directly to the show attendees wherever they may be.

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ACTIVELY ENGAGE EXPANDED AUDIENCES‍

Create excitement and drive additional attendees using your existing social and customer communities

Webinar amplifiers extend the reach of your video material. Use turnkey, text-based assets suitable for demand gen campaigns and similar use cases to appeal to the portion of your audience that prefers written content. You'll receive essential elements needed to leverage your various digital channels. We'll also promote directly to your BrightTALK landing page, and you'll be able to embed the session into your own website.

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Trusted by companies large and small

Our customers create over 30,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr

Senior Director, Growth Marketing

the audience per webinar

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"BrightTALK is a crucial platform to get our content out there and gain more audience."

Saule Andriuskeviciute

Channel Marketing Manager

1,300

investment professionals reached in a quarter

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"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

Tim Garon

Member Programs Content Manager

last year's revenue

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"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith

Marketing Director

All

the modern feature sets

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"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Peter Baxter

SVP of Global Sales

45%

of total inbound demand