Whether you have a webinar strategy in place or you’re just getting started, answer the questions below to optimize your current strategy.
We will generate a customized blueprint to effectively win new customers and reach your demand generation goals.
Demand generation waterfall
Based on how many customers you would like to win in the next 12 months, we have calculated the number of engaged leads you will need per piece of content to hit your goal. These calculations are based on BrightTALK’s benchmarked metrics and are a starting point that can easily be customized with your team’s own conversion metrics.
Engaged Leads
The number of leads you need to engage to generate the below MQLs.
MQLs
The number of MQLs you will generate with a 42% conversion rate.
Opps
The number of opportunities you'll create with a 41% conversion rate.
Won Customers
The number of new logos you'll be able to win in the upcoming year.
Content Bucketing System
Based on the amount of content you plan to produce, we’ve generated BrightTALK’s Plan which is a breakdown of how many pieces of content we recommend you should create in each category by quarter. By toggling to Your Plan, you will be able to customize the content grid to your liking. Simply drop in your values and watch your content totals add up on the right hand side.
You planned to produce
pieces of content in the next 12 months
Category Leadership
A series to address your POV and thought leadership in your category
Foundational excellence
A series to share fundamental knowledge for success with your products or services
Expert interviews
A series of interviews with internal and external experts to speak on timely topics in your market
Awards & stories
A series of stories to champion customers and partners having success with your products and services
Frameworks & blueprints
A series of actionable strategies and tactics designed to guide your prospects and customers...
Research & reports
A series of events that shares insights, recommendations and impact assessments based on data
While You’re at it, Here’s Your Chance to Get Ahead
Learn to build a community around your content, engage new potential buyers, and convert your core audience with The BrightTALK Blueprint.
This interactive, video-based course is a step-by-step guide to help you establish a successful webinar program. It also provides you with resources for additional learning, including hands-on templates you can implement with your team, and opportunities to get in touch to talk about your strategy.
If you’re looking to build a successful webinar program in no time, get started with one of these four modules:
While You’re at it, Here’s Your Chance to Get Ahead
