BrightTALK delivers experiences more prospects prefer—and more high-quality engagements to your business.
An easy-to-use platform with unique lead generation capabilities built in. And both the technical support and production services the best brands rely on.
Unique in the market, BrightTALK from Informa TechTarget has successfully built thriving B2B audiences for more than 20 years. Our audience-first model—featuring abundant editorial content that we produce ourselves—ensures that, by being on BrightTALK, you’re not just using a high-tech platform, you’re tapping into a uniquely powerful source of active demand.
The BrightTALK platform is both extensible and optimally automated: It captures audience from our network, from your promotions, and directly from visitors to your web properties. What’s more, with the easiest registration process in the business, we help maximize conversion at every step.
When you have a BrightTALK channel, you’re empowered to build up audiences of your own without content, streaming or user-team limits.
You bring the content and we’ll be sending more leads directly into your systems, fast. We’ll teach you how to automate your campaign efforts and offer an amazing range of add-on amplification packages to turbocharge your impact.
The most savvy clients wrap standalone webinars into compelling topical Series. They connect with the hottest industry topics, by sponsoring relevant Summits our editorial groups regularly produce. And when there’s the need to go really custom or really big, they count on BrightTALK Studios to help with production.
"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."
"BrightTALK is a crucial platform to get our content out there and gain more audience."
"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"
"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."
"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."
"Our marketing development reps really like the leads that come in from BrightTALK"
