Build a Better Webinar
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Build a Better Webinar
Kate Jacobsen, Marketing Programs Manager (BrightTALK)
So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a
webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you
Build a Better Webinar: Speaker Prep
Olivia Dassler, Manager, Marketing Programs (BrightTALK)
Even experts can panic when the cameras start rolling. A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle
the ins and outs of being on a virtual stage? In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through the simple skills needed t
Build a Better Webinar: Audience Engagement
Jennifer Reed, Marketing Programs Manager (BrightTALK)
As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are
everywhere. How can you ensure your content doesn’t get lost in the crowd? In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk
Build a Better Webinar: Integrating Video
Trent Warrick, Content Marketing Manager (BrightTALK)
B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth
upwards of a million. Even so, seamlessly incorporating video into your webinars can sometimes feel easier said than done. In this episode of BrightT
Build a Better Webinar: Crafting Talking Points
Roma Patel, Customer Marketing Manager (BrightTALK)
Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in
a way your audience can actually understand? In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build webinar s
Build a Better Webinar: Effective Promotions
Kate Jacobsen, Marketing Programs Manager (BrightTALK)
Promotions are the engine room of your content strategy. The hours you spend creating showstopping webinar content are wasted without an audience, so
how can you pique their interest even when they’re battling an overflowing inbox? In this episode of BrightTALK’s Build a Better Webinar series, we’ll
Build a Better Webinar: Slide Decks
David Pitta, CMO (BrightTALK)
While great webinar slides grab an audience’s attention and keep them engaged, too often they just miss the mark. So how can you ensure your
presentation hits your overarching goals without overwhelming (or underwhelming) your audience? In this episode of BrightTALK’s Build a Better We
Build a Better Webinar: Post-Event Momentum
Roma Patel, Customer Marketing Manager (BrightTALK)
Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales
conversations? In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to make your session follow-up as effective as po
Build a Better Webinar: Content Brainstorming
Kate Jacobsen, Marketing Programs Manager (BrightTALK)
Editorial planning and content brainstorming can be an ever present stressor when it comes to creating and growing a successful webinar program. Maybe
your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable? In this episode of BrightTALK’
Build a Better Webinar: Designing Thumbnails
Trent Warrick, Content Marketing Manager (BrightTALK)
Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails
do triple duty by outlining the topic, setting the tone, and generating interest. But how can something that looks so simple be so hard to do well? In th
Build a Better Webinar: Revitalizing Existing Content
Alex Stern, Marketing Programs Manager (BrightTALK)
Successful marketers know that creating great content takes it all - time, energy, resources. After all you’ve invested, how can you ensure you’ll continue to
drive engagement long after the cameras cut off? On-demand availability can mean +192% more conversions for your content. In this episode of Bri
Build a Better Webinar: Including Attachments
Funmi Marin, Marketing Programs Manager (BrightTALK)
If you aren’t attaching supplemental content and resources to your webinars, you could be missing out on leads. But, too many ineffective assets come off
as distracting white noise. So how do you include pieces both good for your audience and good for your bottom line? In this episode of BrightTALK’s
Build a Better Webinar: Landing Pages
Nazia Gangani, Manager, Customer Success (BrightTALK)
When given attention and investment, webinars and videos can be key players in your go-to-market strategy. But, even the world’s best content will lose its
value if it can’t get in front of your audience. So how can you ensure your webinar program touches buyers at both the right place and the right time?
Build a Better Webinar: Location Scouting
Frank Hanley, Producer at BrightTALK
While the wrong webinar background distracts your audience and detracts from your talking points, the proper location boosts your brand and reinforces
your message. But, finding the perfect space isn’t always easy. So how can you choose a location that sets your webinars and virtual events up for su
Build a Better Webinar: Utilizing Polls
Tash Wertheimer, Customer Success Manager (BrightTALK)
One of the most significant advantages of webinars is the ability to interact with your audience while sharing your message. But nobody wants to watch a
static screen without the opportunity to participate. So what’s the best tool a presenter can use to engage their audience? In this episode of BrightTA
Build a Better Webinar: Visualizing Data
Shannon Lutz, Digital Marketing Manager (BrightTALK)
Webinars help build a solid audience, nurture relationships and increase brand awareness. But, when presenting a complicated, dense, or downright dry
topic, how can you make it appealing and eye-catching instead of text-heavy and dull? In this episode of BrightTALK’s Build a Better Webinar series,
Build a Better Webinar: SEO & Content Tags
Trent Warrick, Senior Digital Marketing Manager, Brand & Design (BrightTALK)
Effective webinars build relationships and close deals, but how can you continue to drive registrations without overwhelming your mailing list? In this episode
of BrightTALK’s Build a Better Webinar series, we’ll coach you through how you can use SEO basics to improve the quality (and quantity) of your webi
Build a Better Webinar: Navigating Question & Answer
Alicia Borchardt, Marketing Programs Manager (BrightTALK)
The best live webinars give viewers access to quality information while directly connecting them with experts in real-time. But when it comes to the question
and answer (Q & A) portion, even experienced presenters can go off the rails if they aren’t properly prepared. In this episode of BrightTALK’s Build a
Build a Better Webinar: The Perfect Introduction
Olivia Dassler, Director of Marketing Programs (BrightTALK)
A concise and confident introduction contributes significantly to a webinar’s success. You may be a leader in your field, but even the best presenters can
miss their mark if they don’t have an opening statement that wins the audience’s attention. In this episode of BrightTALK’s Build a Better Webinar ser
Build a Better Webinar: Coaching Speakers
MB Welch, Producer (BrightTALK)
Nobody likes to attend a dull webinar. Regardless of how exceptional your content is, if your presenter is boring or lacks confidence when conveying his or
her message, your audience will eventually tune out. There goes your ROI! So, what should marketers do in advance of a speaking engagement? In
Build a Better Webinar: Pre-Recording Segments
Kate Jacobsen, Manager, Marketing Programs (TechTarget)
Webinars enable you to reach a wide audience, build thought leadership, and deliver content in engaging ways. Creating a pre-recorded version of a webinar
can maximize these benefits by allowing extra time to troubleshoot presenter nerves, balance scheduling conflicts, and re-record any segments that
Build a Better Webinar: Engaging Titles
Fiona O’Connor, Sr. Content Marketing Manager (TechTarget)
B2B marketers are always looking for ways to boost the success of their webinar programs. But, especially during promotions, is there a trick to capturing
your audience’s attention as quickly as possible? In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn how to generate interestin
Build a Better Webinar: Storytelling & Scripting
Steven Madeja, Senior Producer, Creative Accounts (BrightTALK)
The best webinars tell a clear and concise story that captures an audience’s attention. You may be a seasoned presenter, but do you use the elements of
good story telling to connect emotionally with your audience? This year BrightTALK’s Build a Better Webinar series continues with a look at key elem
Build a Better Webinar: Moderating Panels
Olivia Dassler, Sr. Director of Marketing Programs (BrightTALK)
Effective panel presentations are an essential tool for B2B marketers. But, moderating panels is not as easy as it seems: staying engaged with the audience,
keeping the conversation going, asking questions, managing slides, incorporating audience questions … it can get complicated, fast. In this episode o
Build a Better Webinar: Branding a Series
Nyekha Bennett, Art Director, BrightTALK
When it comes to your webinar series, branding isn't merely slapping a logo on a slide and calling it a day. It's about creating an experience that resonates
with your audience from the get-go. The moment your audience lays eyes on your series, they should feel like they've stumbled upon something spec